Everyone seems to be feeling the pinch of the credit crunch, frantically trying to save every penny here and there. It seems we are all cutting back and trying to minimise expenditure, however the savvy saver should be thinking long term. Since everybody is doing the same thing, in this case not spending, corporations have been forced to drastically slash prices, to entice the public into loosening the purse strings a little. We are being seduced with the most attractive deals ever on luxury consumer items, such as new cars, flat screen televisions and, of course, holidays.

Is it working? Well, not just yet, it appears people still cant quite justify splashing out on non essential treats. Therefore seemingly crazy bargains are still to be had. Why not consider giving an alternative Christmas present this year and take someone special, or the family on a winter holiday? It is a loving gesture, very generous and will mean you can beat the manic Christmas shoppers.

Spending Christmas away from home and the monotonous, usual routine is exciting and adventurous. With a white Christmas pretty much guaranteed in most ski resorts, a magical and festive atmosphere enchants all in the warm, mountain top, towns that sprinkle the majestic mountain surrounds.

Children love frolicking in powder snow, making snowmen and just harnessing the beauty of youth, whilst adults are never short of things to do and fun to be had. Obviously skiing and snow boarding are the main attraction of a winter holiday, the lure of making fresh tracks, surrounded only by nature and breath taking scenery is enough for most. However for those less inclined, there are many less extreme activities to be enjoyed by all, such as cross country skiing, sledging, hiking, igloo building and snow driving to name just a few.

Another great thing about a winter holiday is the apres ski element, simply a chance for everyone to socialise, get together and be merry, after the last ski lifts have finished for the night. Mountain resorts come alive and take on a new dimension in the evenings, spectacularly illuminated and buzzing with energy, everyone is out maximising every second of their winter adventure holidays. Additionally many adults relish the opportunity to have a few drinks without worrying about driving home and working the next day.

If you are planning a winter holiday this year definitely think about celebrating the new year abroad, an excuse for a all out party. Having been lucky enough to spend a few new years eves in winter resorts, I can not emphasise enough what a different, exhilarating and explosive night it is, the Europeans certainly know how to have a good time and put on a great show. Everyone gets in on the action and combined is a thrilling night of celebrations which is fantastic for all the family.